Estudios gerenciales Vol. 27 No. 119

URI permanente para esta colecciónhttp://hdl.handle.net/10906/5591

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Vol. 27 No. 119 - Abril/Junio 2011 / ESTUDIOS GERENCIALES
(Universidad Icesi, 2011-07-30T18:44:01Z) Universidad Icesi
Contiene: La innovación como competencia central en la internacionalización de las firmas latinoamericanas : el proceso de Bico Internacional, empresa del Grupo Carvajal S.A. // Ochoa Díaz, Héctor ; Ríos Millán, Ana María ; Solano Castillo, Nathalia / 13-32 Pág. -- El talento humano y la innovación empresarial en el contexto de las redes empresariales : el clúster de prendas de vestir en caldas-colombia // Becerra Rodríguez, Fredy ; Álvarez Giraldo, Claudia Milena / 209-232 Pág. -- Llegó la escasez y mandó a parar : Caso de Estudio // López, Andrés ; Restrepo, Neira Davidia ; De la Cruz, Wilson Yhovanni ; Orrego Ortiz, Sigifredo / 235-254 Pág. -- Posibilidades, logros y desafíos en la implementación de modelos de calidad en los gobiernos latinoamericanos // Frogoso Torres, Jaime / 33-57 Pág. -- Análisis empírico de la relación entre la actividad económica y la violencia homicida en Colombia // Carranza Romero, Juan Esteban ; Dueñas Herrera, Ximena ; González Espitia, Carlos Giovanni / 59-77 Pág. -- El cambio en la organización : un estudio teórico desde la perspectiva de control externo // Zapata Rotundo, Gerardo J. ; Mirabal Martínez , Alberto / 79-98 Pág. -- Concentración de la producción de las industrias culturales en Cali // Alonso Cifuentes, Julio César ; Ríos Millán, Ana María / 99-121 Pág. -- ¿Cómo son los consumidores del mercado de las mayorías en venezuela? : una aproximación a la construcción del perfil psicográfico // Puente Castro, Raquel ; López Di Blasi, Sabina / 123-150 Pág. -- Asociación significativa entre los modos de conversión de conocimiento y los modelos de decisión en las mipymes de cali-colombia // González González, Patricia / 151-168 Pág. -- Intención de los estudiantes de la universidad icesi hacia la creación de empresa // Varela Villegas, Rodrigo ; Martínez Romero, Ana Carolina ; Peña Guevara, Alba Tatiana / 169-186 Pág. -- Estrategia de mercado seguida por los grupos económicos en chile : efecto en el rendimiento y la rentabilidad // Medina Giacomozzi, Alex ; Hernández Morales, Miguel /187-207 Pág.
Caso de estudio. Llegó la escasez y mandó a parar: Estudio de Caso
(Universidad Icesi, 2011-07-30T18:40:54Z) De la Cruz, Wilson Yhovanni; López Astudillo, Andrés; Restrepo, Neira Davidia; Orrego Ortiz, Sigifredo
The primary objective of this case study is to discuss how a company can address environmental concerns raised by regional environmental regulatory authorities using a strategic industrial ecology for the purpose of ensuring the future sustainable development of the company. It places emphasis on the fact that, despite being the most important tactical asset in the operations of most companies, water resources are ignored and seen ad inexhaustible. It is intended as a wake-up call for top management officials to realize that there is a need for a conceptual change because environmental department managers in many companies do not receive the necessary support for implementing new environmentally friendly technologies.
El talento humano y la innovación empresarial en el contexto de las redes empresariales: el clúster de prendas de vestir en caldas-colombia
(Universidad Icesi, 2011-07-30T18:38:02Z) Becerra Rodríguez, Fredy; Álvarez Giraldo, Claudia Milena
El estudio sobre redes empresariales y la innovación empresarial ha cobrado especial interés en la literatura reciente; en particular, el recurso humano como un aspecto vital que contribuye al desarrollo de redes de conocimiento e innovación dentro de las redes empresariales. El artículo estudia la relación entre el nivel de formación del recurso humano y los vínculos entre empresas dentro del clúster de confecciones en el departamento de Caldas (Colombia), como determinantes del desempeño innovador empresarial. Se presentan los referentes teóricos, el contexto regional y los principales resultados. Se concluye que la formación del recurso humano, la existencia de áreas especializadas, planes estratégicos de recurso humano y acciones conjuntas entre las empresas que involucran el recurso humano, influyen positivamente en la innovación empresarial. Atualmente a literatura tem mostrado um particular interesse pelo estudo das redes empresariais regionais e a inovação empresarial, particularmente os recursos humanos como um aspecto fundamental que contribui para o desenvolvimento de redes de conhecimento e inovação dentro das redes empresariais. O artigo examina a relação entre o nível de formação das recursos humanos e os vínculos entre empresas dentro do cluster industrial das confecções no departamento de Caldas, Colômbia, como determinantes do desempenho inovador empresarial. São apresentados o referencial teórico, o contexto regional e os principais resultados. Concluímos que a formação dos recursos humanos, a existência de áreas especializadas, dos planos estratégicos de recursos humanos e de ações conjuntas entre as empresas que envolvem o recursos humanos, influenciam positivamente a inovação empresarial.
Estrategia de mercado seguida por los grupos económicos en chile: efecto en el rendimiento y la rentabilidad
(Universidad Icesi, 2011-07-30T18:35:33Z) Medina Giacomozzi, Alex; Hernández Morales, Miguel
The relationship between corporate growth strategy (diversification versus concentration) and corporate profit is the issue that has probably garnered most attention in the field of research on strategic management, but it is also one where evidence is disparate and inconclusive. Hence, this article focuses on providing a new background to this discussion, by making a comparison to determine which growth strategy yields better performance and profitability. To this end, the study concentrated on the analysis of 38 Chilean economic groups selected by simple random sampling. The main result of this research study is that concentrated economic groups achieve increased profitability and performance as compared with diversified groups, but have a greater variation in their profit.
Intención de los estudiantes de la universidad icesi hacia la creación de empresa
(Universidad Icesi, 2011-07-30T18:32:52Z) Martínez Romero, Ana Carolina; Peña Guevara, Alba Tatiana; Varela Villegas, Rodrigo
This article presents and analyzes the results, for Colombia, of a crosscultural research study of entrepreneurial intentions conducted between Gasse and Tremblay (2009) at the University of Laval in Canada and professors at Icesi University, based on a review of samples of students from Canada, France, Tunisia, and Colombia. In the case of Colombia, a review was conducted of the perceptions, values, and attitudes of undergraduate students taking mandatory and elective Entrepreneurship courses at Icesi University in the first semester of 2009. The results make it possible to evaluate the students’ behaviors in relation to the entrepreneurial process and provide the basis of conclusions relative to the educational process implemented at Icesi University.
Asociación significativa entre los modos de conversión de conocimiento y los modelos de decisión en las mipymes de cali-colombia
(Universidad Icesi, 2011-07-30T18:29:44Z) González González, Patricia
The article seeks to determine the ciations between the generation of knowledge regarding tacit-explicit knowledge conversion and rational, political, and anarchic process-based decision-making models. To this end, a survey was conducted among 270 managers of micro, small, or mediumsized enterprises (MSMEs) registered with the Cali Chamber of Commerce. The methodology involved using a chi-square test to establish association levels based on an analysis of dichotomous contingency tables. The results obtained made it possible to sociations between the conversion of knowledge and decision-making models in the companies under review.
¿Cómo son los consumidores del mercado de las mayorías en venezuela? : una aproximación a la construcción del perfil psicográfico
(Universidad Icesi, 2011-07-30T01:16:38Z) López Di Blasi, Sabina; Puente Castro, Raquel
This investigation thoroughly discusses a profile of low-income consumers based on an understanding of their environment, everyday life, values, aspirations, and the dynamics of their purchasing and consumption habits. An ethnographic study of households was conducted in which sixty eight interviews were carried out among consumers at low socioeconomic levels in Venezuela. The main finding underline the fact that there are differences that would allow segmentation of these consumers into two groups. “I’m not doing bad and I’m improving” and “I’m not doing well, and I can’t see a way out of this”. Despite these differences, both groups share important similarities in relation to such values as family, solidarity, and honesty, and the conviction that success comes through education and work.
Concentración de la producción de las industrias culturales en cali
(Universidad Icesi, 2011-07-30T01:13:04Z) Alonso Cifuentes, Julio César; Ríos Millán, Ana María
The main objective of this article is to examine the market structures within cultural industries based in Cali, Colombia. Using the descriptive capacity of two of the most commonly used measures of concentration in this type of analysis, namely, the Hirschman-Herfindahl index and the Rosenbluth index. The kind of microeconomic analysis presented in this article is novel in two ways. First, it provides information on market structures of the subsectors of cultural industries at a municipal level. Secondly, it discusses the dynamic behavior of the concentration of production in a given year. Evidence available in literature at the time of writing suggests that this is the first such analysis of cultural industries.
El cambio en la organización: un estudio teórico desde la perspectiva de control externo
(Universidad Icesi, 2011-07-30T01:10:14Z) Zapata Rotundo, Gerardo J.; Mirabal Martínez, Alberto
This article is aimed at the analysis of three theoretical models that explain organizational change processes from the perspective of external control, namely, the contingency theory; the resource dependence theory; and the population ecology theory. The theoretical-descriptive work, based on a rigorous literature review, made it possible to provide a framework of propositions with a view to integrating common aspects of the aforementioned theories and providing insights for understanding change in light of surrounding circumstances. The most relevant conclusions show that the various models are complementary to each other and provide an explanation of the impact of change on structural design, behavior, and organizational performance from various perspectives.
Análisis empírico de la relación entre la actividad económica y la violencia homicida en colombia
(Universidad Icesi, 2011-07-30T01:07:48Z) Dueñas Herrera, Ximena; Carranza Romero, Juan Esteban; González Espitia, Carlos Giovanni
The goal of this article is to examine the causal relationship between murders and economic activity in Colombia during the last decades. This analysis draws on the fact that economic activity in other Latin American countries is highly correlated with economic activity in Colombia, but is not affected by homicidal violence in Colombia. The use of this instrument allows us to establish a strong causal effect of economic activity on murders. An analysis of time series provides further support for the hypothesis that there is a long-term relationship between murders and economic activity.
Posibilidades, logros y desafíos en la implementación de modelos de calidad en los gobiernos latinoamericanos
(Universidad Icesi, 2011-04-01T01:04:50Z) Frogoso Torres, Jaime
This article provides a review of the meaning and scope of the concept of quality as applied to the meaning and scope of the concept of quality as applied to the state and its role in the administrative paradigm known as new public management. It also discusses the most significant management models, the characteristics of governments in Latin America, and various projects to incorporate quality programs in these governments. The accomplishment of this work is based on documentary research as well as on an exhaustive process of reflection from the author’s perspective as an academic, a researcher, and a founding member of the Latin American Experts Network in Quality in Public Administration. It concludes with a recommendation for the use of quality-based philosophies as a requirement to modernize the public sector.
La innovación como competencia central en la internacionalización de las firmas latinoamericanas: el proceso de Bico Internacional, empresa del Grupo Carvajal S.A.
(Universidad Icesi, 2011-07-30T01:01:25Z) Ríos Millán, Ana María; Solano Castillo, Natalia; Ochoa Díaz, Francisco Héctor
Bico International is a Colombian company that has set new trends in the internalization of its operations. This article presents a case study concerning Bico’s experience in Colombia and abroad. It is complemented by the application of theoretical models such as the theories by Prahalad and Hamel, Uppsala, and Johanson and Vahlne, and the model proposed by Stephen H. Rhinesmith, in order to explain the company’s market expansion process. It is concluded that Bico is a company that has not only a wide capacity to respond to the challenges of the local and international environments, but also a great ability to innovate with its products, the design of its organizational structure, and its marketing strategies.

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