Estudios gerenciales Vol. 33 No. 145

URI permanente para esta colecciónhttp://hdl.handle.net/10906/82673

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Mostrando 1 - 10 de 10

Proceso de internacionalización en el sector farmacéutico: el caso de la empresa colombiana Tecnoquímicas
(Universidad Icesi, 2017-10-01) Ochoa Díaz, Héctor Francisco; Atehortúa Rizo, Alexander; Correa Lenis, Juan Manuel
This case presents the analytical methodology that was developed to build the internationalization strategy of Tecnoquímicas, one of the most important pharmaceutical companies in Colombia, which has being recognized, since its foundation in 1934, for its remarkable capacity for innovation in new products and in its strategies to respond to the needs of the market. In this sense, and given the need to internationally expand the market, the company developed a novel methodology for analyzing the international variables, which would allow it to advance in the process of selecting the markets to which it could direct its penetration actions. The information used to document the case was provided directly by the company. With the review of this case, it is intended to generate discussion about variables and aspects to be considered when designing an internationalization strategy.
Técnicas de investigación cualitativa de mercados aplicadas al consumidor de fruta en fresco
(Universidad Icesi, 2017-10-01) Mora, Denys Yohana
This article presents some qualitative techniques used in marketing research that can be applied to thestudy of agricultural goods. The purpose of this article is to show the usefulness of qualitative marke-ting studies for the agricultural sector with emphasis on consumers’ perceptions of fresh fruit. It uses afocus group to illustrate the concepts with a case of fresh guava. It concludes that the results of thesestudies are useful for thinking about marketing strategies and plausible changes in the agricultural pro-ductive processes. Within the limitations, it is noted that the results yield by these techniques cannot beextrapolated and require follow-up studies.
Estimación de una función de producción y análisis de la productividad: el sector de innovación global en mercados locales
(Universidad Icesi, 2017-10-01) Camino Mogro, Segundo
This paper analyzes the production of the sector of global innovation in local markets in Spain duringthe period 1990-2005, by estimating a function of production by Ordinary Least Squares and fixed andrandom effects, using traditional factors. This article aims at making a description of the sector, estima-ting a production function at firm level and, finally, studying the total factor productivity (TFP) and itsrelationship with exports and technological innovation. The main conclusions are that TFP presents apattern of growth throughout the period and there is evidence in favor of a positive relationship betweenTFP and exports and innovative activities of the companies.
Resolución del problema de carteras de inversión utilizando la heurística de colonia artificial de abejas
(Universidad Icesi, 2017-10-01) Galvez Galvez, Patricio; Gutiérrez Urzúa, Mauricio I.; Eltit, Benjamin; Reinoso, Hernaldo
The present article solves the classic problem of optimization of investment portfolios, using the model ofaverage-variance and proposing a way to calculate the volatility through the generalized autoregressiveconditional heteroskedasticity (GARCH) models. The problem is solved through a bio-inspired metaheu-ristic, called artificial bee colony (ABC), whose objective is to reduce the computational execution timespresent in other solutions. The results were counteracted by a previous work, solved with Lagrange mul-tipliers, finding a similar investment boundary, but with a notably lower reduction in execution time.Finally, reference is made to future work within the area of computer finance.
Valuación de empresas: enfoque integral para mercados emergentes e inflacionarios
(Universidad Icesi, 2017-10-01) Milanesi, Gastón Silverio
tIn order to guarantee the strength of its results at inflationary contexts, the foundations of the paritytheories are required by the discount cash flow model, an aspect that is not frequently taken into consi-deration by the practitioners. In that sense, we propose an integral method based in the parity theories,with the aim of bringing technical solutions over the model variables and estimating consistent intrinsicvalues expressed in two currencies. First, the conjunct of theories, the tools and the sequential steps of themodel are stated. Next, with an application case and scenarios techniques, its functioning is examined.The results secure the relationship between intrinsic values in two currencies, starting with nominal andreal magnitudes, and supported by the parity theories.
Representation of un learning in the innovation systems : A proposal from agent-based modeling
(Universidad Icesi, 2017-10-01) Robledo Velásquez, Jorge; Quintero Ramírez, Santiago; Ruiz Castañeda, Walter Lugo
In the present work it is understood the unlearning as the voluntary effort made by firms to abandon the capacities that are not necessary to compete in an innovation system. Modeling and simulating unlearning makes it possible to know emerging behaviors resulting not only from learning, but also from agents unlearning who try to adapt to other agents and the competitive environment. The objective of this work is to represent and analyze the unlearning from the agent-based methodology. As conclusion, a model representing unlearning as a negative variation in capacities accumulation was obtained, which according to its speed, has a different impact on the performance of the innovation system.
La cultura organizacional y su influencia en la sustentabilidad empresarial. La importancia de la cultura en la sustentabilidad empresarial
(Universidad Icesi, 2017-10-01) Sarmiento Paredes, Susana; Carro Suáreza, Jorge; Ortega, Genoveva Rosano
The objective of this study was to determine how the organizational culture influences the sustainabilityof companies, applied to the case of the ceramic tile industry in Tlaxcala Mexico. The methodology consis-ted of applying the criteria of Denison’s culture model and the sustainable development model of Carro,Reyes, Rosano and Garnica, towards the Sustainable Development Goals. For that end, an instrument wasdesigned and applied, and a diagnostic in the perception of the factors through an inferential statisticswas made. The results revealed that the organizational culture has a decisive influence only in the socialand institutional dimensions, concluding that it is necessary to develop strategies so that the dimensionsof sustainability are considered substantive axes within the corporate culture.
Electoral apathy among Chilean youth: New evidence for the voter registration dilemma
(Universidad Icesi, 2017-10-01) Andrés A., AcuñaDuarte
The decision of voter enrollment among Chilean youth is re-examined in this paper. Geographical and gender differences regarding what determines voter-registration rate among youth are also explored. Electoral and socioeconomic data are collected from 272 Chilean counties in order to estimate the fractional-response and the random-effects Tobit models. The results indicate that the voter registration rate is higher among lower-income youth, which differs from earlier studies, and redefines the implications of a class-biased electorate in Chile. Furthermore, the evidence suggests an increasing political disaffection among indigenous youth that reside in rural counties.
Productividad de las empresas de la zona extractiva minera-energética y su incidencia en el desempeño financiero en Colombia
(Universidad Icesi, 2017-10-01) Morelos Gómez, José; Nuñez Bottini, Miguel Ángel
tThe purpose of this research was to evaluate the productivity of companies in the extractive mining-energy area and its impact on the performance of financial indicators in Colombia. In the methodology weused, financial and productivity indicators of 31 companies registered in the database of the InformationSystem and Business Risk for the years 2010 and 2013 were calculated. The technique of discriminantanalysis of data was used to explain the belonging and the existence of significant population differencesof selected companies in the extractive sector, which showed a decreasing behavior from 2010 to 2013in the indicators reason operational usefulness and added value (IP2) and net reason and working capital(IP6).
La varianza del método común en la relación entre la satisfacción laboral y la satisfacción con la vida
(Universidad Icesi, 2017-10-01) Mercado Salgado, Patricia; Cernas Ortiz, Daniel Arturo; León Cázares, Filadelfo
The aim of this study was to identify and measure the presence of common method variance in therelationship between job satisfaction and life satisfaction. The research design was correlational, non-experimental and cross-sectional. Specifically, a survey was applied to a non-probabilistic sample of 287Mexican MBA students. The data were analyzed by means of the marker variable method. The resultsindicate that the relationship between job satisfaction and life satisfaction exhibits mild levels of commonmethod variance. This finding casts doubt on the supposed severity of common method variance inself-reported surveys.© 2017 Universidad ICESI.

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