Estudios gerenciales Vol. 31 No. 135

URI permanente para esta colecciónhttp://hdl.handle.net/10906/77801

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Mostrando 1 - 10 de 10

Proyección de demanda: ¡este problema no es normal!
(Universidad Icesi, 2015-04-01) Gallo Córdoba, Beatriz Eugenia; Alonso Cifuentes, Julio César
This case discusses a problem that may arise when using a semi-logarithmic linear model to forecast the demand of a given product. This problem is presented using the discussion that emerges in a company that is looking for an approach to forecast the demand of its leading product. The reader faces the challenge of deciding which approach is adequate to the problem.
Construyendo una cultura de innovación. Una propuesta de transformación cultural
(Universidad Icesi, 2015-04-01) Calderón Hernández, Gregorio; Naranjo-Valencia, Julia C.
This paper presents the cultural transformation model for innovation that has been implemented in the Sumicol Company, which is part of the Corona Organization. The model distinguishes three stages: current culture diagnosis, target culture definition, and identification of the gaps that must be filled in order to reach that culture. The research was carried out as a case study focusing on the qualitative perspective made from documentary analysis, in-depth interviews and focus groups, and supplemented with a quantitative description of culture. From the results a cultural transformation model, the identification of former culture, and the identification of cultural traits for business innovation, were obtained.
El poder de las palabras de los capellanes. El impacto en los colaboradores de la gestión de la espiritualidad laboral
(Universidad Icesi, 2015-04-01) Portales, Luis
One way to promote workplace spirituality is through corporate chaplains, who seek to address the spiritual, personal, organizational, and social needs of workers. The aim of this research was to test the dependence between the perceptions of the employees on their spiritual state, among others, and the accompaniment of the chaplain. Mixed methodology and semi-structured interviews were used to determine the dimensions on which the work of the chaplain would impact. Linear regression analysis on a sample of 848 workers of Tyson of Mexico was performed to verify this impact. The results show how the work of chaplains leads to a better perception of workers about their life in the spiritual, psychological, organizational, and family dimensions.
Transferibilidad de competencias profesionales, impactos y estrategias en 2 estudios de caso en la frontera norte de México
(Universidad Icesi, 2015-04-01) Velázquez Pompeyo, René Ileana; Quintero Ramírez, Cirila
This research analyzes the transferability of professional competences and their impact on the research and development of two multinational electronics sector in Baja California, Mexico. The methodology is based on review of documentary sources, case study, in-depth interviews and Socio-Technical Systems Assessment Survey. The results compiled the elements and strategies of labor context that enable or hinder the transferability and impacts of this process in the company. The conclusions highlight, in both cases, positive impacts such as market leadership, innovation and technology adaptation. Notwithstanding, it is pointed corporate barriers that limit their participation and competitiveness in the electronic market.
Propuesta de un modelo para medir activos intangibles en empresas de software a partir de una herramienta multicriterio
(Universidad Icesi, 2015-04-01) González, Patricia
The aim of this paper is to present a proposal for a model to measure and categorize intangible assets in small software companies, from the theoretical foundations of a multi-criteria tool such as the Analytical Hierarchy Process. The methodology consisted of applying the model of measure of intangible assets in three small software companies located in the Technological Park in Cali (Colombia), where the Expert Choice program was used for calculation purposes. According to the results, it is concluded that managers could make decisions related to a continuous improvement process, benchmarking, and even those related to investment and management.
Variables explicativas del comportamiento del inversor de multifondos. Un análisis desde la perspectiva de los inversores en el sistema de pensiones chileno
(Universidad Icesi, 2015-04-01) Villablanca Fuentes, Miguel; Rodríguez Navarrete, Juan; Cabas Monje, Juan; Umaña Hermosilla, Benito
This study aims to determine the variables that influence the behavior of multifund investors by analyzing whether this behavior is related to rational variables or behavioral principles. Based on data obtained from the Social Protection Survey 2006-2009 with the purpose of characterizing the investors and identifying the variables associated with their level of investment. For the data analysis data, a multiple logistic model was built in order to determine the influence of variables. The results of this research suggest that variables such as sex, age and education have an influence on the decision making of investors.
Innovación en el sector cementero de Colombia: estudio de caso Cementos Tequendama
(Universidad Icesi, 2015-04-01) Peña Romero, Jennifer Paola; Ari Zilber, Moisés
The aim of this work is to interpret the significance that Tequendama staff gives to innovation, taking the innovation model by the author Allan Afuah as a guide for the study, through the case study and in-depth interviews with key informants, represented by selected personnel in the company. The responses show that the main factors that the company has in mind when developing their innovation processes are the external and internal analysis, and the benefits obtained. The other components such as the analysis of impact and creation of value for different stakeholders, protection of innovation, and the role of the different players involved in the process, are not defined, or are carried out in a rudimentary form.
Ajustes a la arquitectura del sistema general de salud de Colombia: una propuesta
(Universidad Icesi, 2015-04-01) Chernichovsky, Dov; Prada Ríos, Sergio Iván
El modelo de competencia regulada establecido por la Ley 100 de 1993 para el funcionamiento del sistema de salud en Colombia presenta fallas de mercado y fallas de gobierno. A la luz del modelo conceptual del «Paradigma Emergente», este artículo presenta una propuesta de adaptación de la arquitectura del sistema de salud de Colombia a la arquitectura de sistemas internacionales considerados exitosos, identificando instituciones, roles y competencias. Dado lo anterior, las recomendaciones más importantes son: impulsar el sistema dual de competencia regulada en zonas densamente pobladas y monopolios en zonas sin densidad geográfica y regionalizar el sistema. También se sugiere la adopción de instrumentos de regulación de la oferta como el certificado de necesidad.
Modelo de valor de marca para medios de prensa escritos en un contexto regional
(Universidad Icesi, 2015-04-01) Candia Campano, Claudio; Aguirre González, Medardo
The aim of the present study is to propose a scale that enables brand equity for print media outlets to be measured. For this, a three-step process was developed, consisting of: the development of a scale with validity of content; the application of a pre-quantitative test to the scale constructed and, finally, the data collection with the improved scale, and the analysis of the psychometric properties of this scale. The assessment of the psychometric properties included a confirmatory factor analysis of the structural equation modeling that represents the measurement scale. The six resulting explanatory dimensions are: affective-behavioral loyalty, cognitive loyalty, brand associations, perceived quality, brand recognition and brand recall.
Difusión de las memorias de sostenibilidad en Latinoamérica: análisis territorial y sectorial
(Universidad Icesi, Facultad de Derecho y Ciencias Sociales, 2015-04-01) Marimon, Frederic; Alonso Almeida, María del Mar; Llach, Josep
This article has three objectives. First, to identify the geographical and sectorial distribution of sustainability reporting in Latin America using the Global Reporting Initiative. Second, to compare this diffusion pattern with the pattern of global outreach in order to identify similarities and differences. Finally, a forecast of future dissemination in the region. Regressions of the data from the Global Reporting Initiative available in Latin American countries were performed using the logistic curve as pattern. Further indicators of concentration and instability of the time series are used. It is concluded that the Global Reporting Initiative standard has been moderately adopted by companies in Latin America. Moreover, significant differences are observed in the development of the social responsibility of organizations across countries.

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