La confianza en la economía colaborativa: un análisis de las plataformas digitales en Cali
| dc.audience | Todo Público | |
| dc.contributor.advisor | Concha, Jose Roberto | |
| dc.contributor.author | Quintero, Jose David | |
| dc.contributor.author | Zea Grajales, Javier Andres | |
| dc.coverage.spatial | Cali de Lat: 03 24 00 N degrees minutes Lat: 3.4000 decimal degrees Long: 076 30 00 W degrees minutes Long: -76.5000 decimal degrees. | |
| dc.date.accessioned | 2026-08-24T21:38:20Z | |
| dc.date.issued | 2025-06-05 | |
| dc.description.abstract | La economía colaborativa ha redefinido la forma en que las personas acceden y comparten bienes y servicios a través de plataformas digitales. Este estudio analiza el papel de la confianza en el éxito de estas plataformas en Cali, evaluando factores como la confianza en el proveedor, la plataforma y el producto. Asimismo, examina los retos y las oportunidades que presenta el contexto socioeconómico y cultural de Cali, incluyendo aspectos regulatorios y tecnológicos, para el desarrollo sostenible de la economía colaborativa en Colombia. Los resultados muestran que la confianza en el producto y la plataforma son los factores más influyentes en la intención de los usuarios de participar, mientras que los impulsores valoran la confianza en la plataforma por encima de todo. | spa |
| dc.description.abstract | The collaborative economy has redefined how people access and share goods and services through digital platforms. This study analyzes the role of trust in the success of these platforms in Cali, evaluating factors such as trust in the provider, the platform, and the product. It also examines the challenges and opportunities presented by the Cali socio-economic and cultural context, including regulatory and technological aspects, for the sustainable development of the collaborative economy in Colombia. The findings show that trust in the product and the platform are the most influential factors in users' intention to participate, while drivers value trust in the platform above all. | eng |
| dc.description.degreelevel | Profesional | |
| dc.description.degreename | Trabajo de grado para optar al título de profesional en Administración de empresas y Economía | |
| dc.description.tableofcontents | Contenido -- Resumen -- Palabras Claves -- Abstract -- Key Words -- 1. Introducción -- 2. Revisión de la literatura -- 3. Objetivos -- 3.1 General -- 3.2 Objetivos Específicos -- 4. Marco Teórico y/o conceptual -- 4.1 Modelo Conceptual -- 4.2 Hipótesis -- 4.2.1 Perspectiva del consumidor -- 4.2.2 Perspectiva del proveedor -- 5 Metodología: Diseño de encuestas -- 5.1 Modelo de medición -- 5.2 Análisis Factorial Exploratorio (EFA) -- 5.3 Regresión lineal multivariada -- 5.4 Reconsideración de hipótesis -- 6. Discusión -- 7. Limitaciones -- 8. Conclusión -- 9. Bibliografía -- Lista de Figuras | spa |
| dc.format.extent | 22 páginas | |
| dc.format.medium | Digital | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.OLIB | https://biblioteca2.icesi.edu.co/cgi-olib/?oid= | |
| dc.identifier.instname | instname:Universidad Icesi | |
| dc.identifier.reponame | reponame:Biblioteca Digital | |
| dc.identifier.repourl | repourl:https://repository.icesi.edu.co/ | |
| dc.identifier.uri | https://hdl.handle.net/10906/130824 | |
| dc.language.iso | spa | |
| dc.publisher | Universidad Icesi | |
| dc.publisher.faculty | Negocios y Economía | |
| dc.publisher.place | Santiago de Cali | |
| dc.publisher.program | Administración de empresas y Economía | |
| dc.relation.references | Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595–1600. | spa |
| dc.relation.references | Botsman, R. (2017). Who can you trust? How technology brought us together and why it might drive us apart. Hachette Book Group. | spa |
| dc.relation.references | Chasin, F., Paukstadt, U., Gollhardt, T., & Becker, J. (2018). Peer-to-peer sharing and collaborative consumption platforms: A taxonomy and examples. ACM. | spa |
| dc.relation.references | Chasin, F., von Hoffen, M., Hoffmeister, B., & Becker, J. (2018). Reasons for failures of sharing economy businesses. MIS Quarterly Executive, 17(3), 185–199. | spa |
| dc.relation.references | Eckhardt, G. M., & Bardhi, F. (2015). The sharing economy isn’t about sharing at all. Harvard Business Review. | spa |
| dc.relation.references | Ert, E., Fleischer, A., & Magen, N. (2016). Trust and reputation in the sharing economy: The role of personal photos in Airbnb. Tourism Management, 55, 62–73. | spa |
| dc.relation.references | Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047–2059. | spa |
| dc.relation.references | Hawlitschek, F., Teubner, T., & Gimpel, H. (2018). Understanding the sharing economy: The role of trust and reputation. Journal of Business Economics, 88(1), 85–109. | spa |
| dc.relation.references | Lub, A., Eshuis, J., & Edwards, V. (2016). Trust and distrust between urban communities and local governments in the Netherlands and the UK. Urban Studies, 53(4), 849–866. | spa |
| dc.relation.references | Luhmann, N. (2000). Familiarity, confidence, trust: Problems and alternatives. In D. Gambetta (Ed.), Trust: Making and breaking cooperative relations (pp. 94–107). Oxford University Press. | spa |
| dc.relation.references | McKnight, D. H., Carter, M., Thatcher, J. B., & Clay, P. F. (2011). Trust in a specific technology: An investigation of its components and measures. ACM Transactions on Management Information Systems (TMIS), 2(2), 1–25. https://doi.org/10.1145/1985347.1985353 | spa |
| dc.relation.references | Pavlou, P. A., & Gefen, D. (2004). Building effective online marketplaces with institution- based trust. Information Systems Research, 15(1), 37–59. https://doi.org/10.1287/isre.1040.0015 | spa |
| dc.relation.references | Ravenelle, A. J. (2019). Hustle and gig: Struggling and surviving in the sharing economy. University of California Press. | spa |
| dc.relation.references | Schor, J. (2016). Debating the sharing economy. Journal of Self-Governance and Management Economics, 4(3), 7–22. | spa |
| dc.relation.references | Sundararajan, A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. MIT Press. | spa |
| dc.relation.references | Tussyadiah, I. P., & Park, S. (2018). When guests trust hosts for their words: Host description and trust in sharing economy platforms. Annals of Tourism Research, 70, 132–150. | spa |
| dc.relation.references | Wang, Y., & Jeong, E. (2018). Trust and reputation in online platforms: The role of e-trust in the sharing economy. International Journal of Consumer Studies, 42(4), 573–582. | spa |
| dc.relation.references | Zloteanu, M., Harvey, N., Tuckett, D., & Livan, G. (2018). Digital identity: The effect of trust and reputation on decision-making in the sharing economy. PLoS ONE, 13(12), e0209071. | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | |
| dc.rights.license | Attribution-NonCommercial-NoDerivatives 4.0 International | en |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject.proposal | Economía colaborativa | spa |
| dc.subject.proposal | Confianza | spa |
| dc.subject.proposal | Plataformas digitales | spa |
| dc.subject.proposal | Participación | spa |
| dc.subject.proposal | Sostenibilidad | spa |
| dc.subject.proposal | Collaborative economy | eng |
| dc.subject.proposal | Trust | eng |
| dc.subject.proposal | Digital platforms | eng |
| dc.subject.proposal | Participation | eng |
| dc.subject.proposal | Sustainability | eng |
| dc.subject.proposal | Trabajo de grado de Administración de empresas y Economía | spa |
| dc.title | La confianza en la economía colaborativa: un análisis de las plataformas digitales en Cali | spa |
| dc.type | bachelor thesis | |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
| dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | |
| dc.type.local | Trabajo de grado | |
| dc.type.version | info:eu-repo/semantics/publishedVersion |