Plan de empresa para la implementación de una tienda de café denominada Café Bame

Abstract

Aiming to create business and taking advantage of development and employment generation policies in Colombia, we’ve decided to conduct an investigation to set up a shop in the short term and to set up a chain of coffee shops called coffee Bame in the medium and long term. We find an opportunity as coffee is an evolving business with good profitability. Furthermore, we took in consideration the quality, variety and amount of coffee that is grown and harvested in Colombia. To achieve our short term goal the first coffee shop Bame will be installed on Calima Condominium Supercenter, or in the northeast of Santiago de Cali aiming to mid-high economic sectors. In the medium term, we will emphasize on expansion achievement through own stores and franchises, for which we will work on brand recognition and positioning of Bame coffee. The required investment for the ongoing project, amounts to $68,000,000, $29,500,000 on fixed assets, $29,500,000 on intangible assets and $9,000,000 for working capital. This investment will be covered 30% by capital partners and the 9 remaining 70% by a bank loan, taking advantage of financial support mechanisms created by the Government. It is estimated that the first two years of operation, cash flow may be negative and accounting losses will incur, however, from a business point of view, these losses are considered a market investment, since the gain will be obtained in brand positioning and recognition of Coffee Bame From the third year we expect a sales growth volume that exceeds the increase in fixed costs that would allow a positive net cash flow. Payback is estimated on 4.3 years. Considering the continuity of business flows and wacc weighted cost of capital between 12.5% and 8% in the first five years of operation it is estimated that net present value amounts to $ 18,065,881 and the internal rate of return obtained is 11.47% which makes the project viable from the conceived point of view.