A Tapear y Aprender de la Cultura del Vino en Taller de Tapas

This business plan is about the opening of a Drinks and Tapas Bar in Bogotá called Taller de Tapas. A nice environment that offers several options of wine, beer and spirits, together with the best Tapas, while customers enjoy great music. The experience is complemented with the special recommendations made by the staff of perfect matches between the different drinks and Tapas. The place will be located in La Zona G, which is one of the most visited areas by men and women between 20 and 40 years old SEL 6, who as part of their lifestyle frequently visit bars and restaurants. The main difference of Taller de Tapas with the other offers in town is that it takes the well known tradition of the Spanish “Tapeo” and it mix it with different drinks and cuisines from other cultures and countries (Spain, Italy, France, Japan and China), given the customer the opportunity to taste and share different flavors and experiences. This complemented by the broad wine, beer and spirits offer that together with the food pairing that the experience house sommelier will create the visit to Taller de Tapas a real different experience. Is relevant to highlight that all members of the business group have great experience in different areas that will contribute to the implementation and management of Taller de Tapas. One of the partners owns or is partner at four restaurants that currently operate in Bogota, another one works directly with him and the final one works at Diageo which is the largest importer and distributor of alcoholic beverages globally. This business represents an interesting business opportunity, because it requires a relatively small capital to start operating ($390 Million among all capital investors). The return on the investment is expected to be at 3rd year of operation, a return rate (IRR) of 26% on the initial tree years, which exceeds the partners expectations of 15%. In order to achieve the complete return of investment during year 3 the sales plan must be achieved at least at 95%. The expected earnings for the business during the initial tree years are (-$47), $111 and $234 Million Pesos.