Plan de empresa mercado, visión y estrategia

Abstract

The sector to develop operations was chosen by the manager for his business experience over 10 years as Account Executive in a cement company in the region, facilitating the sale of service management as the process of consulting, by closer to their customers. With the entry into force of the Free Trade Agreements with the United States, has increased the uncertainty of the hardware sector micro enterprises, so that may occur with their business and sustainability in the market. It provides a clear opportunity to focus on strategic planning issues and how to properly manage their processes more strength to face difficult market conditions that may arise. The business model is clearly differentiated MEVES potential competitors, which seeks to reach a market sector that is unattended; in fact they are not direct competitors in the market serving this sector of the economy. The balance is attained by completing 83% of the project. It is important to note that for a second phase of the project is expected to expand coverage MEVES to micro enterprises in other sectors, with similar operating conditions in the market and probably have similar needs.