Plan de Empresa para La Tienda Ecológica ECOHUERTA

This work contains an evaluation of the feasibility and viability of the Green Store Ecohuerta, whose goal is to offer green solutions for people concerned about car-ing for your health and the environment. Its headquarters would be located in in Cali, Colombia at La 14 de Pasoancho. Initially we offer a catalog of dozen organi-cally products that were chosen because the have a high demanda, according with the survey we made in Cali city. The project was developed by Carlos Eduardo Jara Dominguez who is Agronomic Engineer with high farming experience and Erika Mogollon Rodriguez who is ex-pert in management and finances of agriculture projects The Tienda Ecológica Ecohuerta requires a total investment of $15.000.000 for the first year. In this sense, we estimate that the managing partners will provide $10.000.000, and the others $5.000.000 will obtain through a free investment cred-it. The deadline for this credit is 36 months with an interest rate of 1.33% monthly. The economic analysis of the project shows that the project could reach breakeven in the first year if it achieves the goals in forecasting of sales. The economic calcu-lations show an Internal Rate of Return (IRR) of 134.3% and a net present worth (NPW) of $ 57.528 million. However, the economic analysis is not enough to determine the viability of the pro-ject. An analysis of the actual situation was developed, and we concluded that the project represents an investment risk. Some reasons are limited supply of certifi-cated products, high prices in the products, and limited in future sales. Finally, af-ter a deep analysis of the limitations we consider that the project is not viable at the present time.