Retos de gestión intercultural en las actividades de internacionalización de microempresas de Medellín

This document analyses cross-cultural management challenges in the internationalisation activities of small to medium enterprises in Medellin, Colombia. Electronic questionnaires were used to collect information from five micro-enterprises in the services industry. Their responses were subsequently studied using a partially ordered meta-matrix using an analytical-synthetic method. The work differs from others that focus on business skills for survival, because it emphasises in exploring advanced skills related to growth and profitability, that is, cross cultural management in international management. Eleven challenges are listed to describe the capabilities that SME’s in Medellin must build on to make its internationalisation activities more effective