Determinantes de la dinámica de los canales de distribución en el área metropolitana de Cali: la incidencia de las zonas francas

This project aims to identify the degree impact on the dynamics of the distribution channels of enterprises located in a free zone considering its productive to international trade. The paper also contrasts the importance of the determinants of the distribution channels established companies in Free Zones under study addressing the conditions that apply to the same key variables in the metropolitan area of Cali. The paper aims to establish causality between the incorporation of an innovation in distribution channels, in this case located in a Free Trade Zone, and the actual effectiveness of the channel as a differentiating factor.