Plan de negocio para una empresa de mercadeo olfativo

Through this business plan is presente d an innovative venture that will be
established in the city of Cali to provide s cent marketing solutions to companies looking for branding services.
The company will design scent mark s (known as odotype) customized and
consistent with the attributes and / or
the personality of the brand and will be
responsible for its aromatization in the en vironment required by the customer. This is
accomplished by an expert team of perfumer s and chemists who develop high quality
formulations. The spread has excellent perfor mance and efficiency,
thanks to in-house
development for equipment with green tec hnologies, which is a highly differentiating
factor from the few competing companies in the market.