Plan de negocio para una empresa de mercadeo olfativo

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Through this business plan is presente
d an innovative venture that will be
established in the city of Cali to provide s
cent marketing solutions to companies looking
for branding services.
The company will design scent mark
s (known as odotype) customized and
consistent with the attributes and / or
the personality of the brand and will be
responsible for its aromatization in the en
vironment required by the customer. This is
accomplished by an expert team of perfumer
s and chemists who develop high quality
formulations. The spread has excellent perfor
mance and efficiency,
thanks to in-house
development for equipment with green tec
hnologies, which is a highly differentiating
factor from the few competing companies in the market.