Plan de empresa : Fruticol del Valle

Fruticol del Valle is set in the city of Cali, Colombia, in order to meet the demand for fruit pulp in the institutional and end consumer segments. The business group is composed by Oscar Freddy Ortiz Martinez (CPA), and Juan David Ortiz Morales, International Marketing Student and Advertising, simultaneously with Economics and International Business. Both have experience in management, sales management and accounting management of business. The company requires a total investment of $83.600.000 which will be provided by Oscar Ortiz. The opportunity is clear because given an average historical growth rate of 19.82% of the market, there is an increased potential demand that can be captured by Fruticol. In turn, the company will take advantage of the weaknesses of the competitors to get a strategic position in both market segments. The profit of the project, in a 6 year analysis, is 53,78%. The net present value is$236.259.845 at 16% annually, and the discounted payment period is 3,17 years.