Guerreriando

GUERRERIANDO is a company dedicated to commercialize outdoors equipment on the Internet, this includes clothes, backpacks, shoes, tents, sleeping bags, camping stoves and mattresses. The access to the online store will be available in the web page www.guerreriando.com. This company will be managed by its owner and its center of operations will be located in Bogotá. Its sales strategy is based in the capacity to keep a wide range of articles in the catalog, where the customers will only be able to purchase as a backorder, this benefits the company with the absence of inventory and maximizing its working capital. Its potential clients are described as follow: Ages between 20 and 50, located in socioeconomic scale 4, 5 and 6, and with personal preference for the ecotourism and outdoors activities.