Determinantes de una elección errada al escoger medicamentos de venta libre

Fecha
2010-09-01
Autores
Director de tesis/Asesor
Título de la revista
ISSN de la revista
Título del volumen
Publicador
Universidad Nacional de Colombia
Editor
Compartir
Documentos PDF
Resumen
This study evaluates the probability of confusion among consumers regarding six categories of over-the-counter medications. The estimates are based on an experimental design in which time and the presence of brands are the variables addressed. Additionally, it is controlled using recollection and consumption habits regarding brands. Using three types of analysis (contingency table, tree regression and logic regression), the results show that recollection and the presence of brands are the two variables that reduce the probability of confusion. The results are not applicable to other categories; however, recollection and the presence of brands do turn out to be significant variables when evaluating the probability of consumer confusion.
Descripción
Palabras clave
Citación
ARK
ARXIV
Barcode
Bibcode
EAN13
DOI
EISSN
GOVDOC
Handle
IGSN
ISBN
ISMN
ISSN
0121-5051
ISTC
ISSN-L
LSID
Local
Other
http://www.scopus.com/inward/record.url?eid=2-s2.0-80053060867&partnerID=tZOtx3y1
http://revistas.unal.edu.co/index.php/innovar/article/view/22397/23292
http://revistas.unal.edu.co/index.php/innovar/article/view/22397/23292