Plan de exportación de aceite sacha inchi para la empresa Gen SAS

Abstract

Due to new dietary needs of consumers that looking maintains their health through good dietary practices, the opportunity to present to the international market a type of oil made from sacha inchi seeds was detected. This oil is not very known in the world's population because it is originates in the Amazon of some South American countries. These seeds provide many essential nutrients, which make them an excellent alternative of consumption. It could replace many traditional oils that harm or affect the health of consumers. For this reason, it is considered appropriate to evaluate, analyze and design a plan to export this product that it determining the appropriate market to try to ensure high marketing potential.