Alegra Juice
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Ceballos Salazar, Jessica
Thesis Director / Advisor
Morales Urrea, Mónica
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Universidad Icesi
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Abstract
Alegra
is born from the need and tendency of the Cali society to change their eating habits, for
healthy habits; It is a company run by two sisters from Cali who like healthy food. Seeing the
growth of this market worldwide and the cultural change that has begun
in Colombians and
specifically in the culture of Cali.
They c
reate a brand that seeks to generate wellbeing for
consumers through its healthy food products.
Today eating healthy is a trend,
people worldwide are more conscious that maintaining a
healthy
di
et is not only good for physical health, but also for mental and spiritual transformation. When
people eat properly, they feel good and reflect this to others
in many ways like
the way they act
and interact with the environment.
Alegra believes that “healt
hy” should taste good and make a person feel good. A balanced
healthy lifestyle should be affordable and easy to understand for anyone who wants to adopt it.
Through Alegra products, people can have delicious options
for
consume and
they will
provide
them
with all the essential minerals, vitamins, enzymes and proteins that they require for the
proper functioning of their body; to look and feel good.
Description
Palabras clave
Estudios de mercadoHábitos alimenticios - Aspectos de saludSatisfacción del consumidorRestaurantesComida SaludableRestaurantes otras ventas de comidaComida GourmetAlimentación saludableTésisAdministraciónDepartamento de Gestión Organizacional
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Except where otherwised noted, this item's license is described as Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
