Tavata

Abstract

El presente trabajo tiene como objetivo estudiar la factibilidad de creación de una empresa llamada Tavata, dedicada a la venta de bolsos en cuero y lona, la cual permite a las clientas de las ciudades de Cali, Bogotá, Medellín y Barranquilla personalizar su bolso y adicionalmente comprar los productos que estén en línea ya fabricados. Para vender los bolsos personalizados se hará uso de una plataforma digital, por la cual podrán armarlos a su gusto y hacer el pedido desde la comodidad de sus casas, sin tener que desplazarse a un punto de venta, si así lo desean. El principal diferenciador de la empresa es la personalización. The objective of this paper is to study the feasibility of creating a company called Tavata, dedicated to sell leather and canvas handbags, through a digital platform which allows customers in the cities of Cali, Bogotá, Medellín and Barranquilla to customize their purses. As well it provides the option to buy products that are already manufactured. This digital tool gives the possibility to assemble their own purse in the comfort of their homes, without having to move around, if they wish. The main differentiator of the company is the customizing process. According to the financial analysis, it can be concluded that this company is viable and it is considered a business opportunity, taking into account that the internal rate of return is 67.95% and it has a one year investment recovery period, ten months and 17 day