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Cuartel de caballeros

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Authors

Guzmán Lemos, Mayra Alejandra

Thesis Director / Advisor

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Universidad Icesi
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Resumen

El siguiente escrito concierne al plan de empresa del Cuartel de Caballeros, una compañía orientada al servicio de belleza y cuidado personal masculino. Centros de belleza conformados por salones de mediano tamaño distribuidos en puntos estratégicos de la ciudad. Su atmosfera está planteada con diseños en contextos deportivos, financieros y texturas rusticas, haciendo apología a la esencia de la masculinidad.

Abstract

The following document concerns the business plan of the Cuartel de Caballeros, a company focused on the male beauty and personal care service. Beauty centers conformed by medium size rooms distributed in strategic points of the city. Its atmosphere is set with designs in sporting, financial contexts and rustic textures, making apology to the essence of masculinity. The objective of the document is to analyze by different administration tools, the decision to undertake or not about the idea of business in the city of Cali. The results of the work carried out in the field and in the classrooms allowed us to conclude that the business model is not very profitable for investors, considering that the return on investment initially proposed it could be recovered in periods of over four years.

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Plan de empresaPeluqueríasPrestación de serviciosAnálisis de mercadosMasculinoTésisAdministraciónDepartamento de Gestión Organizacional

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Except where otherwised noted, this item's license is described as Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)