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Autor: Aragón Brand, Diana MarcelaTema: Cali (Valle del Cauca, Colombia)

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    Plan de empresa hotel urbano the Noki House (hotel urbano Noki House)
    (Universidad Icesi, 2013-01-01) Flórez Yepez, Ofer Antonio; Rivera Franco, María del Pilar; Asesor Tesis
    Noki House is a business model of the tourism industry differentiated by offering value based on positive experiences for its guests, related to the city's urban fun, their target market is business and leisure travelers in need of a reliable hosting and entertaining with excellent service 24 hours. According to the project evaluation, the investment will be recovered in the third year and will be able to generate an internal rate of return of 41%.