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Ítem Evaluación del CRM corporativo en Tecnoquímicas bajo la perspectiva del marco holístico del CRM(Universidad Icesi, 2013-06-01) Ochoa Villegas, Claudia Viviana; Concha Avila, Victoria Eugenia; AsesoraDue to the numerous definitions and concepts that encompass CRM (Customer Relationship Management), this paper studies the implementation of this model in Tecnoquímicas, pharmaceutical company from Valle del Cauca, in terms of the holistic approach that integrates the three key perspectives of CRM: Business, Technology and Customer, with the architecture of the Conceptual Model: CRM Operational, Collaborative and Analytical. From the analysis and evaluation of these aspects, we make the respective proposals for improvement in order to lead the company to a comprehensive implementation