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Ítem Guerreriando(Universidad Icesi, 2014-01-01) Magíster en Administración; Otero Vergara, Andrés Felipe; Asesor TesisGUERRERIANDO is a company dedicated to commercialize outdoors equipment on the Internet, this includes clothes, backpacks, shoes, tents, sleeping bags, camping stoves and mattresses. The access to the online store will be available in the web page www.guerreriando.com. This company will be managed by its owner and its center of operations will be located in Bogotá. Its sales strategy is based in the capacity to keep a wide range of articles in the catalog, where the customers will only be able to purchase as a backorder, this benefits the company with the absence of inventory and maximizing its working capital. Its potential clients are described as follow: Ages between 20 and 50, located in socioeconomic scale 4, 5 and 6, and with personal preference for the ecotourism and outdoors activities.Ítem Plan de empresa Mikael(Universidad Icesi, 2014-05-22) Lerma, Miguel Ángel; Rivera Franco, María del Pilar; Asesor TesisCreating Mikael Company dedicated to the marketing of different national brand apparel, located in the mall Unicentro Cali is structured. Able to offer quality products and good service designÍtem Plan estratégico Comercializadora Germor(Universidad Icesi, 2015-01-01) Ospina Ruiz, Javier; González León, Ana Cristina; Asesor TesisLa planeación estratégica es una de las mejores herramientas de control que permite medir y generar el progreso en las organizaciones. Por tanto, su implementación ofrece atractivos beneficios para aquellos que quieren mantener sus negocios en el largo plazo; pues con ella se pueden tomar decisiones objetivas, donde las empresas sean capaces de aprovechar sus oportunidades, enfrentar sus amenazas, corregir sus debilidades, y afianzar sus fortalezas, basados en un enfoque de administración proactiva. (Perez Castaño, 1999).