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Ítem Importancia de la gerencia del conocimiento: contrastes entre la teoría y la evidencia empírica(Universidad Icesi, 2014-01-01) Sierra Arango, Hernán Darío; Bernal Torres, César Augusto; Frost González, José SalomonThis study analyses the importance that organizations in Colombia give to knowledge management in order to meet the challenges of the current world economic order. To determine this a survey was carried out on 2,249 people in 83 organizations of different sizes and economic sectors, located in the city of Bogota. Overall, the results indicate that knowledge management is not a usual practice in these organizations, which contrasts with the high degree of importance that organizations in developed countries place on these activities that are considered as strategic to enhance innovative capacity and sustainable competitivenessÍtem Entrando al mercado de toallitas húmedas para bebé en Colombia(Universidad Icesi, 2013-06-05) Escobar Ocampo, Darío Felipe; Velásquez Vásquez, Francisco Orlando; AsesorThe case tells the true story about a company which is looking to diversify their products portfolio in the baby wipes market in Colombia, and should also do a rethink of its competitive strategy, through the analysis of their mode of production, product design, positioning, communication and business channel approach. The case raises the global stage where the manager must look at all the possibilities from the standpoint comprehensive as possible, given that the focus on only a few of its strategic areas, quite possibly leave him in a weak position when taking the best decision to achieve results and generate value for the brand.