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Ítem The consumer psychological contract: conceptual foundations and construct definition(International Academy of Business and Economics, 2017-01-01) Arboleda Arango, Ana MaríaA psychological contract is an unwritten characterization of a relationship. This concept has been defined and used to evaluate the relationship between employees and their organization. The purpose of this paper is to define the psychological contract construct in a marketing context understanding the relationship consumers’ hold with an organization. This paper reviews the development of the psychological contract construct: the idea was born within the social exchange theory; it was later defined, operationalized, and applied in the organizational behavior literature. The consumer behavior literature has rarely included the psychological contract construct. Thus, this paper explains the consumer psychological contract considering its dimensions: transactional and relational. Finally, the paper provides insights for its application to the consumer behavior arena.Ítem Efecto de la violación del contrato psicológico y el agotamiento emocional sobre el cinismo del empleado(Universidad Icesi, 2017-04-01) Reyes Flores, GriseldaThe psychological contract is relevant to understand the behavior and well-being of workers. This investigation analyzes the effect of the violation of the psychological contract upon the employee’s cynicism through a mediation of emotional exhaustion. For this purpose, a quantitative, empirical and crosssectional design research was performed. This was done through a personal poll to workers in the export automotive industry in Ciudad Juarez, Chihuahua, Mexico. Employing a structural equation analysis it was found that the violation of the psychological contract affe