Análisis de factibilidad de la apertura de un centro de distribución logística en el Ecuador: investigación aplicada

The main objective of this work is to determine the feasibility level of creating a company abroad, for this case, in Ecuador, as a result of a request from a customer in Colombia who is providing logistics services operating from some time. Based on the results of the financial analysis we can say that the project is viable, although it begins generating losses in the first year, but at the end of five years it will generate profit of $ 184,486 USD. After absorbing the loss of the first year, the which reaches $ 96,566 USD. The analysis of the project for five years, reports a net present value of $ 56,793 USD, and this positive value allows us to ensure the basis of this indicator that the project is viable. In determining the internal rate of return, which is considered another indicator of feasibility, it is 9.5%, higher than the average interest rate for investments (7.30%), so we can say that the project is viable with a low profit margin.Furthermore, by observing the indicator cost - benefit, which measures the relationship between income and expenses, it can be said that revenues fully cover the project costs with a margin of 20% above therefore also be said that the project is viable with respect to this indicator In short, the project is viable, but must be studied the possibility of implementing strategies marketing to help find synergies in costs and make the business more profitable.