Influencia de las tecnologías de la información y comunicación en el rendimiento de las micro, pequeñas y medianas empresas colombianas

The purpose of this paper is to empirically test the impact on the performance of a company with use of information and communications technology (ICT). To do this 1,201 micro, small and medium enterprises (MSMEs) in Colombia were studied. They were asked about use of eight ICT tools for web environment, and their performance both globally, and specifically in its profitability, market share, internal processes, human relations and relationships with the environment. The results obtained, through multiple linear regressions, show that the use of ICT generates a largely positive impact in all the performance factors observed. These findings are useful for entrepreneurs, and organizations that promote knowledge and development of MSMEs