The Engagement Between Education, Community and the Needs of Industry

Abstract

The engagement strategy, has been seen as an importance tools for enhancing students knowledge from their workpl ace, industry and community. Neverthele ss, the study in this area was still limited, then this paper tried to identify the experi ences of a university issues relating to workforce development and the engagement used by university and community. An in-depth interviewed was used with the purposive target groups. Qualitative research showed the relation between university and industry through the CEDEP five periods practice or four steps of Vickers et al. (2004); a) work-based learning - WBL ( the period of formation and, promot ion and working place), b) Levers & enabler (continuing to practice), c) management of change (information evaluation and feedback), d) building partner ship (programme of work place for newly graduated student and online job application). These practi ce periods illustrated the excellent performance of participants with receiving the above or standard salary, having 95% of participants who obtained job, and satisfying toward job obtaining. The result, however, also demonstrated that the direct engagement between university and community needed to be improved.