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Ítem Análisis de la relación entre TIC, periodismo y sostenibilidad. Caso hechoencali.com(Universidad Icesi, 2020-01-01) Galeano Bolaños, Jorge LuisEste artículo, por un lado, reflexiona sobre el impacto de las Tecnologías de la Información y la Comunicación –TIC- en el ejercicio de la comunicación en general y en el periodismo en particular. Dicha reflexión se centra en el rol activo que hoy en día tienen las audiencias en la construcción de la agenda mediática y en la consolidación de la independencia financiera que buscan los medios de información en el entorno digital. Por otro lado, muestra una proyección de sostenibilidad de Hechoencali.com, un medio de comunicación digital especializado en Derechos Humanos y que, justamente, está en proceso de consolidación como espacio periodístico independiente en Colombia.Ítem Intervención en la divulgación de la agenda de teatro de Cali(Universidad Icesi, 2015-01-01) Parra Cardona, Wilder; Bolívar Cuevas, Daniel Alejandro; Asesor Tesis; Asesor TesisThe communication strategies for theatrical productions present some difficulties of adaptation in the digital world, is hard to understand the sector dynamics. Turning digital hasn’t been easy due to the lack of update in terms of content and dissemination strategies. Theater groups are facing a crisis with the audience but also the marketing and production model. Throughout research the theater world and current cultural agenda have been checked, analysis proved the behaviour of prosumer users to be influencer and social network as a spreading channel that leads to a public-bonding scenario strengthening its involvement on the field.Ítem “El Pacífico no vive sin redes sociales”: estrategias de re-existencia y vida comunitaria(Universidad Icesi, 2024) Caicedo Camacho, Deyner A.; Saldarriaga Velasco, Johan SebastiánThis article seeks to reveal the patterns of relationship and interaction that are interwoven within three community-based organizations with fields of action in the Colombian Pacific, led by black women, from the deployment of traditional cooking practice. The research bet is novel as it uses the theory of social network analysis (ARS) to delve into the relational ecosystems of these communities, thus opening an unexplored research route in the field of community communication studies in Colombia. The methodological approach is qualitative and a semi-structured interview as an exploratory element was considered as data collection tools, and a questionnaire to further investigate the dynamics of interaction between these communities and the group of actors in their organizational environment. The study found that, in these communities, traditional cuisine acquires a practical and symbolic value; that it stands as a space of conspiracy for advocacy by black women and that, as a practice, it is developed in connection with five intervention agendas that are mobilized through multiple strategies, and that are possible thanks to the collaboration of fifty-eight external actors.
