FCAE - Competitividad y productividad de las organizaciones
URI permanente para esta comunidadhttp://hdl.handle.net/10906/78183
Examinar
Examinando FCAE - Competitividad y productividad de las organizaciones por Autor "Alonso Cifuentes, Julio César"
Mostrando 1 - 6 de 6
- Resultados por página
- Opciones de ordenación
Ítem El aroma al evaluar el involucramiento del consumidor con un producto y su percepción de calidad.(Universidad Icesi, 2015-10-01) Alonso Cifuentes, Julio César; Arboleda Arango, Ana MaríaThis study analyses to what extent do consumer involvement and perception of product quality explain the perceived price, using information about articles like bags and briefcases obtained through smell. The method for this study is a complete within-sample experimental design where subject rate their level of product involvement and perceived product quality based on three olfactory stimuli: leather, synthetic leather, and fabric. The results show that after using involvement and quality as two independent and simultaneous perspectives to evaluate the product, involvement is not relevant. Quality and not involvement is the variable that determines the perceived price.Ítem Consumer Confusion Choosing Me-Too Snack Packages: An Experimental Study(Springer Link, 2016-01-01) Arboleda Arango, Ana MaríaWe hypothesize that (a) the presence of a leading brand next to a me-too brand and (b) the presence of the brand on the package prevents consumer confusion. This experimental design includes six categories of snacks (chocolate covered cake, waffle cookies, chocolate chip cookies, crackers, lollypops, and gummy candy); for each we estimate three logit models to determine the probability of (a) behavioral confusion, (b) cognitive confusion, and (c) overall confusion. Results support both hypotheses. Previous studies use cognitive rather than behavioral measures of confusion; we show that the three measures of confusion are complementary. Results yield important practical implications.Ítem Design awareness and purchase intention: an item response theory approach(Emerald Group Publishing Limited, 2014-01-01) Alonso Cifuentes, Julio CésarPurpose The purpose of this paper is to evaluate the effect of design awareness on consumers’ purchase intention. Design/methodology/approach The experiment consisted of showing a new beer package design to 185 participants who evaluated it using a self‐administered questionnaire. Findings Using an Item Response Theory approach, results show that there are two dimensions of consumer design awareness: basic design and differential design. These findings are, to some extent, consistent with the theoretical discussion within design literature. Moreover, a multiple regression model estimates the effect of both dimensions on consumers’ purchase intention, and the paper concludes that both dimensions have a similar effect (p<0.05). The sign of the effects are consistent with the theoretical discussion. Practical implications The design of new products must consider attributes associated to the basic and practical use of a product as well as those attributes that mark a comparative difference in the product cate...Ítem Determinantes de una elección errada al escoger medicamentos de venta libre(Universidad Nacional de Colombia, 2010-09-01) Arboleda Arango, Ana MaríaThis study evaluates the probability of confusion among consumers regarding six categories of over-the-counter medications. The estimates are based on an experimental design in which time and the presence of brands are the variables addressed. Additionally, it is controlled using recollection and consumption habits regarding brands. Using three types of analysis (contingency table, tree regression and logic regression), the results show that recollection and the presence of brands are the two variables that reduce the probability of confusion. The results are not applicable to other categories; however, recollection and the presence of brands do turn out to be significant variables when evaluating the probability of consumer confusion.Ítem Erradicar la pobreza extrema y el hambre(Secretaría de salud pública municipal de Cali. 2010., 2010-01-01) Gallego Londoño, Ana IsabelA pesar de los esfuerzos realizados para reducir la pobreza extrema y el hambre en el mundo, todavía más de 1,000 millones de seres humanos sobreviven con menos de un dólar al día (PNUD, 2010). Esto significa que una persona que logra obtener esta cantidad de dinero al día, tendrá dificultades para acceder a una sana alimentación, recibir atención médica en caso de requerirla, realizar estudios que le permitan mejorar su calidad de vida y así, también obtener créditos para vivienda y conseguir activos que garanticen una vida digna para toda su familia.Ítem Fomentar una sociedad mundial para el desarrollo(©Secretaría de salud pública municipal de Cali. 2010., 2010-01-01) Jaramillo Mejía, Marta CeciliaUna persona nacida y formada en un país desarrollado tendrá ventajas sobre una persona formada en uno en vías de desarrollo. Las diferencias son abismales y las necesidades crecen en la medida en que los derechos básicos, educación, salud y un trabajo digno, no se cumplen para el 100% de la población. Por eso, para erradicar la pobreza y el hambre en el mundo, es un compromiso de los países que cuentan con las ventajas económicas y sociales, así como para los países que aspiran ofrecer mejores condiciones para su población.