Plan anual de mercadeo para el aumento de los clientes y el mejoramiento de las ventas en la comercialización de tecnologías avanzadas para purificación ambienta

Abstract

The Environmental Division, based on the process of innovation and created looking for the growth and diversification of Proquimes, is compromised with the commercialization of advance technologies for environmental purification, offering global, innovative and reliable solutions to guarantee the innocuousness and to obtain a safe environment. The competitive advantages found are being the pioneer in the industrial market and having the exclusive representation for the distribution of the products in Colombia, which come with technological synergy, providing a higher aggregated value. The Environmental Division’s main objective is to increase the profitability of the business, so outlining an annual marketing plan is required to raise the amount of clients and to improve the sales level. Based on the analysis of the information collected about the business situation, which includes the SWOT matrix, and the current strategy and marketing mix as well, the annual marketing plan propose a regular evaluation of the market tendencies and the active listening to the customer.