Estudios gerenciales Vol. 29 No. 128
URI permanente para esta colecciónhttp://hdl.handle.net/10906/75780
Examinar
Envíos recientes
Ítem Gestión del riesgo cambiario: aplicación a una empresa exportadora peruana(Universidad Icesi, 2013-07-01) Lizarzaburu, EdmundoThis paper aims to assess and quantify the exchange risk in an exporting firm. It begins by explaining currency risk, followed by a qualitative analysis of the dollar exchange rate volatility against the Nuevo Sol. This analysis is relevant, because each country has different exchange characteristics, which in the end impacts on the currency flow and exchange rate, among others. It also explores other financial instruments such as factoring with recourse and Non-Deliverable Forward as coverage alternatives. The range for the analysis is from January 2010 to December 2012.Ítem Asimetría y curtosis en el modelo binomial para valorar opciones reales: caso de aplicación para empresas de base tecnológica(Universidad Icesi, 2013-07-01) Silverio Milanesi, GastónThe paper proposes a real option assessment model based on the binomial model using the Edgeworth transformation (Rubinstein, 1998) for incorporating higher stochastic orders, in particular for certain types of organizations, like technology based firms, where twin financial portfolios, markets benchmarks and the non-Gaussian stochastic process, are unavailable. The development is first described, followed by its application on university technological spin-off evaluation, sensitivity, skewness - kurtosis and showing the impact on the value of the project. Finally, it concludes with the limitations and advantages of the valuation proposal that summarizes the simplicity of the binomial model and incorporating higher order moments in underlyings with non-Gaussian processes.Ítem El capital social organizacional de la pequeña empresa innovadora. Un ensayo de medición en las ciudades de Cali y Medellín(Universidad Icesi, 2013-07-01) Román Castillo, Ruth Esperanza; Gómez Mejía, Alina; Smida, AlíThis paper applies the concept of social capital in organizations. A tool for measuring the cultural aspects of this intangible capital is proposed using a Likert-type scale. A questionnaire was applied to a sample of small enterprises with an innovator profile in Cali and Medellin (Colombia). The average measurements obtained and the analysis of correlations between the different variables in this study led us to conclude that these enterprises have a positive perception of the quality of their internal social relationships, as well as those maintained with their stakeholders. However, we identified certain weaknesses which could be modified in order to improve the collective competences of these firms so that they may become an effective vehicle for innovating and creating sustained competitive bases.Ítem Cultura organizacional: evolución en la medición(Universidad Icesi, 2013-07-01) Ramos Paternina, Carlos David; Cújar Vertel, Angélica del Carmen; Hernández Riaño, Helman Enrique; López Pereira, Jorge MarioOrganizational culture is known universally as the set of shared meanings and beliefs held by a community. The study of Organizational culture will reveal the way of how factories operate and the stance that they take whendealing with different situations. This article presents to the reader with the concept of organizational culture from the best known authors throughout history; furthermore it provides the chronological progress in measurement methods, starting from observation and psychological analysis of the concept, to the preparation of specialized tools to measure people’ behavior and its influence on the organization. All this, in order to support regional scientific progress, on considering several studies as a precedent for future research.Ítem Teoría de costos de transacción, formas de gobernación y los incentivos en Colombia : un estudio de caso(Universidad Icesi, 2013-07-01) Torres, Sergio; Gorbaneff, Yuri; Cortés, Ariel; Yepes, FranciscoThe paper examines the ability of the transaction cost theory to explain the incentives in the health chain. A case study was conducted on CPS, a health insurer in Bogota. CPS moves in the environment of high transaction costs, and uses the hybrid form of governance at outpatient level, which is according to the theory. At hospital level, despite high uncertainty, the market is used as a form of governance, which makes it difficult to relate payments to hospital performance. The paper concludes that the transaction costs theory partially explains the configuration of incentives.Ítem Colombia frente a la economía de conocimiento, ¿un callejón sin salida?(Universidad Icesi, 2013-07-01) Pineda, LeonardoIn the knowledge society there is a close relationship between scientific and technological development and innovation in the country. This article seeks to establish whether Colombia is ready to enter this new society. After comparing several methods for assessing knowledge and innovation, the World Bank, and INSEAD, it appears that Colombia is still far from reaching levels above the world average in scientific and technological development and strategic innovation. This situation is expected to be reversed due to the policies and strategies adopted by the Colombian government, to include science, technology and innovation as one of the drivers of the National Development Plan 2010-2014.Ítem Relación entre la estrategia de innovación de la firma y su decisión de patentar: evidencia de empresas pertenecientes al sector manufacturero colombiano(Universidad Icesi, 2013-07-01) Barrios Aguirre, Fernando; Schmutzler, Jana; Sánchez Manchola, Iván Darío; Juliao Rossi, Jorge LuísThe objective of this paper is to determine the effects that a specific innovation strategy has on the decision to protect the intellectual property of Colombian manufacturing enterprises via patents. The Zero Inflated Poisson Model was applied, relying on data from the Second and Third Survey on Development and Technological Innovations carried out by the DANE-DNP-COLCIENCIAS. The results of this investigation show a negative relationship between the proportion of investment in R & D and patenting decisions of firms. Additionally, it was shown that the low level of patents is partially due to lacking quality relationships with providers and competition.Ítem Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D.C.(Universidad Icesi, 2013-07-01) Ramírez Angulo, Pedro Julián; Edison Jair, Duque OlivaThis article seeks to validate some hypotheses related with the relationship between Product Involvement and Brand Loyalty for consumer products in Bogotá (Colombia). To this end, information on the perceptions of product involvement and brand loyalty was collected from 478 consumers located in Bogota. The information collected was subsequently analyzed by Structural Equation Modeling, and was used to demonstrate a direct relationship between the product involvement and brand loyalty concepts. This information also shows some relationship between the dimensions of each concept. There were also differences in the behavior of these variables for different kinds of product.Ítem Gerencia de las empresas familiares y no familiares: análisis comparativo(Universidad Icesi, 2013-07-01) Briceño Barrios, María Auxiliadora; Omaña Guerrero, Lenix MargaritaIn the economic sphere there are companies called family businesses and have clearly identified features. These organizations coexist with companies that have no family characteristics. The purpose of this study is to analyze management in both types of companies. The research was framed on a qualitative, exploratory and descriptive approach, aimed at understanding and explaining the differences and similarities in family businesses in terms of the following aspects: succession, financing, governing bodies and professional performance standards.The study also has a documentary and field design. The results showed that there is significant evidence as to the claim that family and non-family businesses studied differ in the aspects examined.Ítem Retorno do investimento em formação da pequena empresa em Cartagena(Universidad Icesi, 2013-07-01) Acevedo González, Karina; Yanez Contrera, MarthaO investimento em formação é um importante determinante da produtividade e eficiência no trabalho. O presente artigo mostra os resultados da estimativa da taxa de retorno do investimento em formação da pequena empresa industrial em Cartagena. A metodologia proposta é a estimativa de uma função de produção Cobb Douglas, uma função de salários e uma função de custos de formação, funções estimadas através de modelos de efeitos fixos com variáveis instrumentais a partir do Método Generalizado dos Momentos. Os resultados mostram que um aumento em 10% nas horas de formação melhora a produtividade em 4,5%, mas essas não tem impacto sobre os salários. A taxa de retorno obtida é de o 6,2% com uma taxa de depreciação de 17%Ítem Política de emprendimiento en Colombia, 2002-2010(Universidad Icesi, 2013-07-01) Botero Villa, Juan José; Tarapuez Chamorro, Edwin; Osorio Ceballos, HugoThe article seeks to determine, under the public policy approach, the main factors leading to the generation of an entrepreneurship policy in Colombia during 2002-2010, highlighting the role of Servicio Nacional de Aprendizaje (SENA) and universities. An exploratory-descriptive study was conducted, usingsource information (surveys and interviews with experts in the field), and secondary (multiple document review). Two main lessons were learned: 1) to generate an entrepreneurship policy is not a prerequisite to have a law or document that drives it, but with political will and clear vision of what is intended by the actors involved, and 2) government agencies leading its design and execution, as well as their managers, must have at least credence, experience and stability.Ítem Vol. 29 No. 128 Julio/Septiembre 2013 / ESTUDIOS GERENCIALES(Universidad Icesi, 2013-07-01) Universidad IcesiContiene: Presentacion // 273 --- Política de emprendimiento en Colombia / Edwin Tarapuez Chamorro, Hugo Osorio Ceballos y Juan José Botero Villa . // 274 p. --- Retorno de la inversión en entrenamiento de la pequeña empresa en Cartagena / Martha Yanez Contreras y Karina Acevedo // 284 p. --- Gerencia de las empresas familiares y no familiares: análisis comparativo / Lenix Margarita Omaña Guerrero y María Auxiliadora Briceño Barrios // 293 p. --- Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D.C. / Pedro Julián Ramírez Angulo y Edison Jair Duque Oliva // 303 p. --- Relación entre la estrategia de innovación de la firma y su decisión de patentar: evidencia de empresas pertenecientes al sector manufacturero colombiano / Jorge Luís Juliao Rossi, Fernando Barrios Aguirre, Jana Schmutzler e Iván Darío Sánchez Manchola // 313 p. --- Colombia frente a la economía de conocimiento, ¿un callejón sin salida? / Leonardo Pineda // 322 p. --- Teoría de costos de transacción, formas de gobernación y los incentivos en Colombia: un estudio de caso Yuri Gorbaneff, Ariel Cortes, Sergio Torres y Francisco J. Yepes // 332 p. --- La relación entre las redes externas de trabajo y el desempeño innovador de las pymes colombianas: un análisis del rol moderador del ambiente industrial / Iván Darío Sánchez, Jorge Luís Juliao Rossi y Julio César Zuluaga Jiménez //339 p. Cultura organizacional: evolución en la medición / Angélica del Carmen Cújar Vertel, Carlos David Ramos Paternina, Helman Enrique Hernández Riaño y Jorge Mario López Pereira //.350 p. --- El capital social organizacional de la pequeña empresa innovadora. Un ensayo de medición en las ciudades de Cali y Medellín Ruth Esperanza Román Castillo, Alina Gómez Mejía y Alí Smida // 356 p. --- Asimetría y curtosis en el modelo binomial para valorar opciones reales: caso de aplicación para empresas de base tecnológica Gastón Silverio Milanesi // 368 p. CASO DE ESTUDIO Gestión del riesgo cambiario: aplicación a una empresa exportadora peruana / Edmundo Lizarzaburu y Luis Berggrun 379 p.